Once again Michael Moore manages to pick a subject that is very relevant to the time (specifically in 2002 when it was released) and is of strong interest to the audience. This focuses on gun violence and how it varies in American from the rest of the world. At the beginning there is a key sequence which consists of a montage of massacres and bombings throughout history whilst the song "What a Wonderful World" plays. This immediately presents us with irony, but at the same time it's very sad to see these shocking images. The documentary revolves around the shooting at Columbine High School which was a traumatic experience, and Moore interviews people who were involved and affected by the day and this creates an emotional response from the viewer.
There is one scene which cuts between two speeches; one that is anti-gun use and one that is for gun-use. This is particularly thought provoking and emphasizes how opinions can vary, but we are inclined to agree with the dad giving an anti-gun use speech because we'd just seen the footage from the shooting at Columbine High School. It's a good use of persuasive storytelling.